Lifestyle is one of those variable word that means something entirely different to everyone you inquire. Some will affirm that it's about the softness of the images. Some claim a peek of the environment where the shot took place. Others note that it's the matter of less makeup, real-world scenario played out, a soft blend of photojournalism and commercial. Yet more will point that it's displaying people doing their thing. It really is all of the above!

Lifestyle photos excel when the images are placed on catalogs that are used as a support vehicle to upscale retails (i.e. Neiman Marcus, Nordstrom). There are potential pitfalls, however. The product in a lifestyle photograph can disappear from view as the image gets busier. Some of the interesting props in the image can steal the attention away from the product.